As the emergence of Web 3.0 is moving with the speed of light, the idea of a decentralized web that is run on the blockchain is as exciting as it is daunting.
There is still a lot to be understood about Web 3–it's like the internet, only we are in 1993–but its core feature as a decentralized iteration of the WWW gives us a hint that good ol' copywriting is a huge part of the future.
It is easy to see how much copywriting fits into the world of Web 3.0 because, unlike in web 2.0, where the platforms are the greatest assets, the greatest asset in the Web 3.0 space is the trust and influence that a product can build with human beings.
Nonetheless, many web 3.0 companies still struggle because they are still implementing the same copywriting strategies that are ideal for Web 2.0 in Web 3.0, and this leads to low mints.
In this article, we have put together copywriting strategies that work for Web 3.0. They are not entirely different from Web 2.0 strategies, but there are significant differences.
Keep reading; you might be in for a surprise.
It's rather evident that if you have a product you are trying to sell, you should have a value proposition or a clear understanding of how your product makes the lives of your customers better.
A value proposition depicts why customers should invest their time and finances into a company. And how that company will solve the problem for a consumer and enrich their lives. You need to have sound knowledge of who your target audience is, your company values, and what makes your company/product special. If possible, write them down because the answer to these questions will give you a foundation that will aid with success in all your marketing strategies, including copywriting.
A way to write a good value proposition for your product is to list your product's real-world benefits to customers. Examples of real-world benefits a product can offer include things like being more attractive, making more money, working less, being loved, being happy, connecting with people, etc.
https://lh5.googleusercontent.com/XlQCDftKZ5p8uxs52P-h6dkV78pTXNtG0wXO8AjW4Nt8PF0MZnigYxybCkZYJc-1o1eIdaXC630YCuGLX4H1HTjA-vCa30IKgooSjly9YaajL3dUUvU63FeU4AneWMu51qmmeiTPksSyawSrf9YZFE4QNIjPsSGKhmcY7x9d2XQNeNfV4NYKnuDWnw
Take, for example, this Apple update value proposition. It works because it focuses on real-world benefits and emotional values like “to connect,” “to be present,” and “to explore.”
People generally, and our clients specifically, want: . . . To be perceived as beautiful . . . To be respected . . . To be perceived as powerful . . . To be loved . . . To increase their status.
Technobabbles are basically technical jargon. They are "phrases that sound scientific but are utterly meaningless and are used to intentionally obscure meaning to the uninitiated."
Most popular technobabbles include phrases like 'Internet of things, 'Tech stack,' and 'Digital transformation.'
Most people are put off by such words because there really isn't a particular meaning they convey, and it will probably make them feel dumb.