Have you ever bought a movie ticket because of a particular actor?
Or maybe your new body spray is influenced by an Instagram celebrity.
What about when your kitchen tap is leaking, and the first plumber you think about is the goofy one who wears a superman outfit in his commercials?
These are all personas that have been carefully and strategically chosen to play those roles that got you to act like buying the movie ticket, ordering the body spray, and calling the goofy superman plumber's number.
These personas are called attractive characters in marketing. They give a brand a personality.
An attractive character is a persona that a business uses to tell stories and create a personality for its brand
His job is to create a rapport with the audience enough to build the trust and loyalty required to make sales. In most businesses, an attractive character is not hypothetical; it is a real person, sometimes even the founder of the business.
Now that we have established what an attractive character is, let's talk about what makes him or her attractive.
An attractive character isn't necessarily someone that is very good-looking, though they may be. Certain qualities make an attractive character "attractive" in marketing, and these qualities are termed elements of an attractive character. They are four in number;
Backstory
Parables
Flaws, and
Polarity
An attractive character needs a backstory;