<aside> 💡 Discover your customer avatar with this page. Who are you building for?

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• What keeps them awake at night?
• What are they afraid of?
• What causes them pain?
• What humiliates them?
• What makes them angry?
• Who are they furious with?
• What do they worry about most?
• What are their values like?
• What’s their most urgent, “hot button” crisis right now?
• Who are their enemies?
• What income bracket are they in?
• What are their political views?
• What 3 things frustrate them most each day?
• What religion (if any) are they?
• Who wears the pants in the family for making buying decisions?
• How old is the average person?
• What GENDER are they?
• What do they do for work?