Whether you have been writing for 2 years or 2 days, writing a copy that converts is always a challenging task. In a world with so many ideologies about what works and what doesn't, it can get very confusing how to structure your copy to convert. The worst part is that with all these Ideologies, you can never be so sure until you start seeing results.
Fortunately, everything is not "shooting blind" when it comes to writing converting copies and in this article, we offer our top 6 proven tips on how to write copy that converts your prospects to customers–because that's what copywriting is all about right?
So let's dig in. ⛏️
Before you even type a word, you need to do some thorough research. Information you are looking for include answers to questions like what does your ideal customer want? How can you solve that problem and what is most likely to get them to take action.
This will give you a good understanding of your customers and an idea of what to write in your copy.
You can create a customer persona or speak to former, existing and potential customers to find out what their pain points are and what they expect from your product.
A simple organic search will highlight what your customers are asking for and what your competition is doing to answer this.
You can then analyse the ad tactics of your competitors and see what works best for your niche. Then use all this information to write copy that is better that that of your competition while incorporating some unique selling points UPS to make you stand out and give your audience the 'why' as to choosing your brand.
Being customer oriented means thinking in the perspective of your customers, why should they care? How does your product or service benefit them? That's the questions your copy should answer at a glance if your aim is to convert.
There are two ways to do this;
Every audience has a specific set of words or tone that appeals to them. There's no right or wrong tone when it comes to writing copy–just what is appropriate and what isn't. For instance, Perfume brands like Tom Ford can use words like "sexy" in a sales copy but a tech brand? Not so much. In the same way, a baby food copy would have a playful tone which would be absurd if used in a sports car ad.
it's not about you.